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Don’t let your AdSense units look like ads!

People don't visit your website for ads. They want good content.
If you make the ads stick out with eye-popping colors, images or borders,
they’ll be easy to recognize as ads — and people will work extra hard to
avoid them.
Today's visitors are blind to banners, block pop-ups, weary of ads and
skeptical of contests and giveaways. They know what an ad looks like, and
they know how to look away.
If you want to win clicks, the ads that Google delivers have to look like
an integral part of your content.
It’s a straightforward policy but it’s not as easy as it sounds. If it were, there
wouldn't be so many grumpy people on AdSense forums complaining about
their low earnings.
It's not that they aren't doing anything about it. They simply aren't doing the
right things.
Let me assure you that in the time that I have been using AdSense, my
earnings have only gone up — and so will yours, if you apply the right
techniques seriously.

3.2 Changing the Look of Your Ads

 
Tweaking your ads so that they blend into the page and look like content
begins with altering their appearance. While you can’t hack into the code
itself, Google does provide AdSense publishers with a range of options to
change the way an ad unit appears.
In addition to the format, you can change the colors used in the ad; the fonts
chosen for the text; and the corner styles of the AdSense unit.
The general principle is always to match the characteristics of the ad unit
with the characteristics of the Web page on which the ad unit will appear.
Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved
67

Using Colors To Increase Your Clicks

 
Log in to your AdSense account, click the AdSense Setup tab, select Get Ads
from the menu, and you’ll be offered a page load of options. You can choose
to see each of these options one at a time using the “Wizard” or you can go
through them all on a single page. I find that a single page lets me see
everything at once but it makes little practical difference. If you’re using the
new interface, which is Google is currently rolling out, you just have to click
the My Ads tab, followed by New Unit.
To create an AdSense for Content unit, you’ll first have to choose between an
ad unit and a link unit, and — if you choose an ad unit — whether you want
both text and image ads, just text ads or just image/rich media ads. Once
you’ve made your choice (just text ads is a good place to begin) you’ll have
to pick a format. This is a whole issue in itself which I’ll discuss in Chapter 5,
but it will depends on where you’re planning to put the ad. In general
though, big is good.
You’ll then choose your color palette.
An AdSense unit has five elements whose colors can be changed: the border;
the title; the background; the text; and the URL.
When it comes to the border, the basic principle is simple:

Make the border disappear!

 
I’ve found that this one simple tweak can more than double clickthroughs!
Even before the Internet, ads in newspapers and magazines were marked off
with a thick, heavy border. No wonder borders and boxes have come to
symbolize advertising messages.
Ads with prominent borders make your pages look cluttered. They distract
the eye from the ad text, while marking off the ad blocks from the rest of the
content.
Match the color of your ad unit’s border with the background color of your
web page.
When the border matches the background, it disappears. The page instantly
looks neater and the ads appear more inviting.

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My Experiments with AdSense

My Experiments with AdSense

I signed up with AdSense in June 2003, as soon as it became available,
serving AdSense off just a few of the pages on my early websites.
By the end of my first day with AdSense, I'd delivered several thousand
AdSense impressions and earned the massive sum of… $3.00. I didn’t
exactly burn down the house.
I didn’t see a great deal of potential based on that figure, but I figured it
couldn’t hurt to place the AdSense code on more pages. Over the next couple
of months, I increased my impressions 25-fold.
But my earnings didn’t go up 25-fold. The ads were on my site and people
were seeing them, but no one was clicking them. And because of the way
that Google was paying for the ads — on a cost-per-click (CPC) basis rather
than the old cost-per-mille basis that paid a set amount for every thousand
impressions whether users clicked them or not — those ads weren’t making
money. My click-through ratios were so bad I needed thousands of visitors to
net just $30 per day.
So I took the code off.
That was a big mistake. Just how big came clear a few months later.
In April 2004, ten months after signing up for AdSense, I attended an
Internet conference. There were about two dozen entrepreneurs there, all
looking for ways to make money online. As I was sitting in the conference
Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved
11
room, the person next to me had his laptop open and was looking at his
AdSense report.
I could see he was making between $200 and $300 a day — more than ten
times what I’d made on one of my best days!
It was one of those eureka moments, one of those times when you wonder
how you could have missed something so obvious and so good.
I pulled out my own laptop and right there in that conference room I did
what I should have done at the beginning. I started playing with my AdSense
code.
I looked again at the different ad unit sizes. I tried out different color
schemes. And I adjusted where the ads appeared on the page. That day, my
AdSense income rocketed to $80, about four times a typical day’s earnings
that I had been making from AdSense. All of those impressions I’d been
generating were starting to convert into clicks — and those clicks were
bringing me real money.
That was when I realized that there really was something to AdSense, that
this system really did have the ability to change the Internet.
It could let publishers write about whatever they want, give their content
away for free, and still make enough money from advertising to make a very
good living.
The critics were wrong. I’d been wrong. AdSense could work.
So far though, I’d just made a few quick changes to my AdSense units,
based on instinct and curiosity. If I was going to maximize my earnings, I
needed to know which were the best places on the page for which ad
formats, in which colors and on what content. I wanted to understand exactly
how AdSense worked so that I could be sure that my Web pages were always
making all the money they could.
Guesswork is fine when you want to play, but I was trying to build an
Internet business and that meant taking measurements, keeping records and
coming up with strategies that had predictable, repeatable results. I needed
to take an industrial approach to my revenues in the same way that a retail
store tracks sales to know which products are the most popular and which
shelves they need to put them on.
So I kept testing. I kept trying new strategies and I kept notes of everything
that happened. When an idea succeeded, I extended it to all of my other ads.
When it failed, I made a note, and dropped it.
Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved
12
After a few months I was making at least $500 a day from AdSense and
sometimes even $1,000.
And I found that once the ads were optimized, I didn't have to do another
thing. As long as I continued to put up content, the ads — and the revenues
— would take care of themselves.
I wasn’t the only one doing this though. Internet forums at the time were
filled with people swapping ideas about what they had found worked for them
while using AdSense. Whenever someone came up with an optimization
technique that worked, they’d put it on a forum. Whenever someone asked
how they could increase their earnings, their question would pick up a long
list of answers.
I was sharing my findings too but the forums weren’t particularly userfriendly.
If you were already using AdSense, the Internet marketing forums
could help with troubleshooting and provide ideas to squeeze more money
out of a site. But for people starting up, it was a horrible experience. The
forums weren’t guides, and they weren’t meant to be.
A lot of the people I knew, though, needed information that was easier to
use. They wanted to know what AdSense was and how it worked.
That was why the first edition of this book was such a success. Publishers
were beginning to realize that AdSense could bring their sites money. It
could do everything that the Web had promised in terms of freedom,
independence, enjoyment and revenues, too.
In fact, the traditionally published edition of AdSense Secrets was a book
titled The AdSense Code. The book went on to become a New York Times
Best-Seller in the business category. That shows that hunger to learn hasn’t
changed.
If anything, it’s grown as increasing numbers of people have come to
understand what AdSense is, what it can do and what it can do for them

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40 Ways to Make Money on the Internet

• Infolinks - Infolinks is probably the highest paying option for your in-text advertising. On DLM, you will see underlined links scattered throughout articles. Those are a function of Infolinks and without disclosing too much, it's been a great source of income. Best is that they accept all sizes of websites and blogs. Just sign up and begin.


• Build a Niche Store - This is a simple store development platform which enables you to create content based sites that generate income through the eBay affiliate programs. Pretty darn simple and increasingly popular.


• Adbrite - Sell space on your site for text ads. This would work like the DLM Marketplace you see on the right of my pages although I chose to manage it myself.


• Amazon Affiliate Program - Easily create a store or shopping section on your site instead of sending your visitors to Amazon. Amazon handles the shopping cart and fulfillment.


• Amazon Seller - Sell your stuff on Amazon


• Associated Content - If you write a story, how-to, rant, how-to cut grass, etc., you can submit it to them and they will pay you $3-$20 per article if they like it.


• Yahoo! Merchant Solutions - This is a pretty simple and cheap way to create an online store.


• Azoogleads - Another ad program. They do have some decent companies lined up as advertisers. You provide space, they'll provide an ad.


• BidVertiser - PPC (pay per click) program with a low $10 payout amount.


• Blog - Start a blog and consistently write excellent content. With good ad placement, you may make some money. I detail my process here: Simply Said, How to Blog.


• Cafepress - You provide a design, they'll toss it on a T-Shirt, Hat, etc. No upfront costs. Get a free online shop and promote your products on your website.


• Chitika - Their eMiniMalls service has shown great results for many Bloggers and site owners. You choose a keyword and they show relevant products on your site using a pretty unique interface.


• Clickbank - Quickly becoming my favorite affiliate program. They have thousands of things for you to advertise on your site.


• ClicknWork - Get paid $5-$150 per hour for basically doing freelance work on a per-assignment basis. You have to pass a pretty tough test to get in.


• Clicksor - These are the guys that generate contextual ads on sites that show up when you hover over a double-underlined word.


• Commission Junction - If you have a site, you can join Commission Junction. Once enrolled for free, you can choose companies whose ads are pertinent to your site. Companies have the ultimate say on working with you. There are easily over 1,000 companies to choose from here.


• CreamAid - For blogs only, advertisers provide you with a topic and you write about it on your site. To do this, you have to install a flash widget into your blog post. The more people you bring into the conversation through the widget, the more you get paid. It's difficult to explain.


• eefoof - Think of it as YouTube + Flickr + Music. You add original content and they pay you based on the visitors you attract.


• Ether - If you are an expert on something, Ether provides a way for people to pay you to talk about it in a one-on-one setting. If you want to charge $250/hr, that's fine. You have to do all the advertising so you should have a blog or site already established.


• eBay- Come on, you know what this is. Gather your junk and sell it!


• eBay Stores - If you have a real store and want to sell your stuff online, this is a decent option to get you started.


• ELance - Name gives it away. Programmers, Codes, Web Designers, Writers, Editors, can look for freelance opportunities.


• Feedvertising - This is an arm of Text Link Ads and is currently only good for Wordpress users. This does me no good currently, but as you can guess, they place ads in your feed(s).


• Feedburner / Google - Not only are they the best place to house your feeds, they will also add ads to your feed and website. You get paid per impression and if you implement Google Adsense to your feed, you are paid per click.


• Google Adsense - Come on, you don't need an explanation; these ads are all over the place. Google displays relevant ads based on your site's content


• Google Adwords - Create simple text ads and choose keywords that determine when they are displayed. This is where the Adsense Content comes from. You do not need a site for this.


• H3.com - Get paid to fill jobs. Commissions range from $50-$5,000. It all depends on how tough the job is to fill and how desperate the hiring company is. This is another one that's tough to explain.


• Indeed.com - Add their job board to your site. They then post jobs based on the geographic location of visitors and the position types you pre-select. I tried it and I they continually report that I sent 0 visitors and I know that's not right. Nevertheless, I may have an isolated problem so they make the list.


• InnerSell - If you have a customer that wants to buy something you cannot sell, you can sell the lead here.


• Jigsaw - It's a pretty flaky model but if you have a Rolodex full of good contacts, you can sell them here. I can't make sense of it but it looks like you get $0.10 per profile.


• LinkShare.com - If you have a site, you can join Linkshare. Once enrolled for free, you can choose companies whose ads are pertinent to your site. Companies have the ultimate say on working with you. Like Commission Junction, there are a ton of companies waiting to evaluate your site.


• Microsoft Adcenter - Bid on keywords and Microsoft places your created ads then they are searched for. This is similar to Google Adwords. You do not need a site for this.


• Overstock.com - Sell your stuff on Overstock.com


• Pay Per Post - I don't agree with this model entirely but they have advertisers that will pay you to write about their products on your blog.


• Pheedo - If you have an RSS feed, run it through Pheedo. Like Feedburner, they can include ads into your feed and if you really become large, advertisers will pay a premium for you to show their ads.


• Shareasale.com - I've used them for a couple years for some banner advertising. They are similar to Commission Junction and Linkshare however they seem to have lower tiered companies with advertising offers.


• Shoemoney - This is a blog that can teach you a ton on making money online. I've spent hours reading his old stuff.


• Software Judge - They will pay you up to $50 to review software.


• Text Link Ads - I have never made a dime here but I know people that have. You can earn by sending advertisers to them or by selling spots on your site. You must have a real site or blog to do this - nothing on a shared domain (i.e. /blogspot).


• Vibrant Media - Don't bother unless your site has 500,000 page views of text based content a month. If you have that readership, these are the guys that display bubble box ads to underlined words on your site.


• West Work At Home Agent - Not entirely online but this is worth a mention because it's won awards and is very legitimate. If you are an at-home Mom or free-lancer without work, you should check this out.

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